If you’re a social gaming giant that’s losing footing in a busy, aggressive market, sometimes you just need to do a little gambling. That’s what Zynga’s doing with its recent acquisition of Spooky Cool labs, a developer that makes games based on slot machines.
Zynga already has Zynga Poker under its belt, but earlier this week the company posted that bringing the Chicago-based Spooky Cool Labs under its label will help bring social free-to-play casino games to a wider audience on the web and on mobile.
Spooky Cool Labs also owns social gaming’s keys to Oz
“The Spooky Cool team shares Zynga’s vision of delivering the most engaging and fun casino games to players in markets around the world,” Zynga’s vice president Barry Cotte stated on the company’s blog. “Spooky Cool Labs is the right team to help us bring the feeling of being on a casino floor and the thrill of hitting a big jackpot right to players wherever they play.”
(Not included: Sealed, windowless buildings, stale cigarette smoke, bad buffets.)
Spooky Cool Labs is currently at work on a social city-building game based on the Wizard of Oz universe, and the license will presumably slide under Zynga’s umbrella along with the Spooky Cool team.