Tsum Tsum (pronounced soom soom) is the first big publisher game to try to bring social networking based games using LINE to the US. It’s big in Japan, will it be big here?
Line, WeChat, and KakaoTalk are messaging apps that are huge in Asia. Users see them as a replacement for email, SMS, messaging of all kinds. But none of these apps have really caught on here in the US. Over the top stickers and graphics, and deeper games integration than what Facebook allows are key points to these networks. While game integration is key and one of the most interesting features of these messaging apps letting players see what their friends are playing, high scores, etc. Much more game and social focused than anything I’ve seen on Facebook.