If you were arriving at WWDC this week via BART, San Francisco’s Bay Area Rapid Transit subway system, you might have spied an advertisement for an upcoming iPhone game. That’s right, not an Apple ad showing games on the device in general, but a specific iPhone game coming this summer.
This ad was spotted in the Powell street BART station, just a few blocks from Moscone Center, where WWDC was taking place. BART travelers are used to seeing wall-to-wall ads for everything from Miracle Whip to the Monterey Bay Aquarium, but this is the first time we’ve encountered an iPhone game ad.
While this is our first exposure to the game Cowboys vs Zombies, this unorthodox (and surely expensive) marketing tactic has gotten our attention. But with 100 million iDevice users, many of whom live or work in the San Francisco Bay Area, we’d be curious to see if this tactic pays off.