The iPhone is so popular and widespread that even the name ‘iPhone’ is practically a generic term for a smartphone. But while Apple is still the go-to brand for most folks’ smartphone needs, there’s been a noticeable market shift in recent months: iPhones are costly, and that’s one major reason why Android phones are rapidly gaining popularity. According to a report by the Wall Street Journal, Apple has noticed in a big way, and is developing a cheaper iPhone in response.
The report mentions that Apple has been considering a cheaper build of the iPhone since 2009, but the rapidly-changing market prompted the company to hold off on finalizing any plans. It seems that the less costly iPhone might be ready to go, however, and we could wind up seeing it in the second half of 2013. There’s no word on the device’s specs, but according to the Wall Street Journal’s sources, Apple will reportedly cut costs by using parts from older phone models as well as a polycarbonate plastic casing instead of the iPhone 5’s lightweight aluminium.
If Apple is in fact working on a more accessible iPhone, it’s not hard to fathom the reasons why. Affordable iPhone alternatives, especially Android-driven models from Samsung, have exploded in popularity. Android handsets are especially popular in China, and in countries with fledgling mobile markets.