Pachter: Apple Stumbles Into Serious Gaming

His predictions are quoted so often, he’s almost become a celebrity, but that hasn’t stopped Wedbush Morgan Securities analyst Michael Pachter from sticking his neck out when he sees fit.

Pachter’s latest prediction isn’t quite as wild as some of his previous forecasts. However, the analyst is using his platform on to claim that Apple will become a “serious gaming company” in the years to come.

“I think Apple is kind of stumbling into the games business by accident,” Pachter says in his latest video on the site.

“They’ve discovered that it’s a pretty cool place to be. I think the great accident that turned into an opportunity for them is when they took the iPhone, took out the phone part, and they made the iPod Touch.”

What’s most interesting, however, is Pachter’s belief that the iPod Touch is just the start of Apple’s assault on gaming.

“I think the iPad is going to be a gaming device, and Apple is seeing that that type of software is driving hardware sales. I think Apple is going to become a serious gaming company,” he continues.

“Apple is not known for internal software development, so I don’t think you’re going to get an Apple games group like you have with Microsoft Game Studios making games. Apple is going to be solely dependent on third parties to support their console in the future.”

Yes, you did spot the word “console” in the mix, there. However, while some portions of the gaming press have leaped on Pachter’s use of the word as confirmation that some sort of home console to rival the Wii, 360, and PS3 is in the works, in truth, Pachter suggests any Apple hardware is likely to follow the path already set by the iPhone and iPod Touch.

In short, that means any kind of idea you might have of a “traditional games console” is probably way off the mark.

“I’m not sure Apple is going to be the winner as far as a pure games console,’ he concludes, ‘but where they will be winner is in terms of a multi-use device.”


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