Outside of Super Bowl Sunday and the offices of Sterling Cooper Draper Pryce, virtually no one likes ads. But sometimes a company wonders what would happen if you combined an advertisement (something people don’t like) with a video game (something people do like). Nabisco had just such a thought and decided to do something about it. So they teamed up with PikPok, the makers of the Flick Kick series and Monsters Ate My Condo, and whipped up the sexily titled Oreo: Twist, Lick, Dunk.
First, Oreos are not a tough sell. They’re delicious and universally adored. It says right on the box that they’re “America’s favorite cookie.” But still, consider yourself warned: If you play this game and you like Oreos, it will make you want to eat Oreos. Factor that into your grocery shopping plans and exercise routine.
The game is a trifling affair that mostly resembles Fruit Ninja. Oreos are tossed into the air, and you must swipe across them several times. The first swipe represents the “twist” of the title, and it separates one of the chocolate cookies from the Oreo, revealing the luscious, creamy layer underneath. The cookies remain airborne, and you must quickly swipe across them a second time to “lick” the cream away.
This second swipe also magically gels the Oreos into a super Oreo that you must quickly drag to the glass of milk waiting at the bottom of the screen. Each Oreo you manage to twist, lick, and dunk in a single set earns you a higher score. That’s all there is to the gameplay. It’s fun and challenging enough to keep you occupied for 10 minutes, but don’t expect more than that.
You can spend the coins you earn to unlock various other kinds of Oreos that have been released over the years, like Green Tea Oreos and Birthday Cake Oreos. You even get a write-up on each one that details the year of its release and any other potentially interesting details about its origin. On the downside, the game has bad, repetitive music. It also has ads, and considering that the game itself is an ad, this ads-within-an-ad business creates an distasteful swirling vortex of advertising.
Oreo: Twist, Lick, Dunk won’t keep you engaged for long, but it’s cute, free, and the graphics are a lot better than they have to be. The game also made us want to eat Oreos, so it’s a more effective advertisement than the ones you fast-forward through on your DVR. It’s not great, but it could be the future of advertising.