Nintendo has had to deal with a fair amount of criticism from gamers lately, as the sheen has finally begun to come off the considerable empire the Wii and DS have built over the last few years. But rather than hit back at its closest rivals, Sony and Microsoft, the company seems to be turning its attention towards Apple.
Speaking to Kotaku, Nintendo of America president Reggie Fils-Aime claimed his company isn’t worried about either iPhone or iPad, stating Apple simply can’t match the gameplay experiences offered by the house that Mario built.
‘[Apple] is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software,” Fils-Aime told the site.
“I’ve seen data that suggestions [sic] that while consumers are constantly downloading apps, they play with them for a few times and then they are moving on to the next thing. Clearly it doesn’t look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.”
But he didn’t stop there. Clearly biting back against claims that the Wii is light on quality, despite shifting just shy of 70 million units worldwide according to the latest estimates, Fils-Aime said it’s impossible to compare titles on the App Store to the Wii’s current back catalog.
“If our games represent a range between snacks of entertainment and full meals depending on the type of game, (Apple’s) aren’t even a mouthful in terms of the gaming experience you get.”
Of course, by launching such an attack on Apple, Fils-Aime has pretty much confirmed that Nintendo is very much concerned with iPhone and iPad’s combined assault on the games industry– the very message, no doubt, he didn’t want to propagate.