Developers on the App Store have reinvented a search engine optimization from the early days of the web. Remember those pages full of keywords?
There are quite a few titles that have misleading or gratuitous mention of other companies’ games. The example he points out are a couple titles that say something like:
“Currently Playing: koi pond, cube, animal farm, hockey, metro, photo bag, filed runners, cro-mag rally, tap tap, rolando’¦”
This little finesse move on the behalf of some less scrupulous developers is unfortunate, and is indicative of how dysfunctional the App Store is.
It’s a real free-for-all, with some people making some pretty desperate moves. While the App Store continues to be such a unpredictable king-maker, this tactic, and others, will continue to evolve.