Nielsen recently conducted a survey, asking children between the ages of 6 and 12 what gifts they’re interested in receiving this holiday season. Overwhelmingly, they responded that they want Apple products. iOS devices take up four of the top five spots on the list, with iPad leading the charge.
Nearly half (48%) of the kids surveyed said they want a full-sized iPad. The just-released Wii U comes in second, at 39%, followed by the iPod Touch and iPad Mini (both at 36%) and then the iPhone (33%). Other gaming devices, like the Kinect for Xbox 360 and Nintendo 3DS, appear further down the list.
This isn’t too surprising, seeing as Nielsen’s 2011 survey showed similar findings. But it does illustrate that iOS devices aren’t losing any steam, while other handheld gaming machines struggle to keep up.
All of which is to say that iOS gamers continue to be a quickly expanding group, and we can look forward to seeing more and more companies focus on the platform when deciding where to bring their games. And that’s a very good thing for iOS gamers.