Gameloft and Ubisoft in Sibling Rivalry Over iPhone

You can’t beat a good bit of sibling rivalry, though it has to be said, the relationship between mobile developers Gameloft and its partner publisher Ubisoft appears to have heated up beyond the norm lately.

That’s based on an interview that Gameloft’s senior VP of publishing Gonzague de Vallois has given to Mobile Entertainment. According to Vallois, Gameloft actually has the edge over Ubisoft when it comes to working on the iPhone, despite the stark difference in size between the two companies.

‘We have established Gameloft as a high quality brand for iPhone games, so we are pretty confident,’ he said, during the Mobile World Congress currently taking place in Barcelona.

‘Ubisoft launched Assassin’s Creed 2, but we have Assassin’s Creed 1 live and it’s very successful, while Assassin’s Creed 2 is falling in the chart. Our game was better rated, yet they were a bigger publisher than us. People thought that when they came with Assassin’s Creed 2 they would kill Gameloft, but that’s not the case.’

Ubisoft and Gameloft have a long-standing partnership, given that both firms are owned by the Guillemot Brothers. As a result, Ubisoft has often handed its biggest console franchises over to Gameloft for mobile development, the recent release of PlayStation classic Driver on the App Store a prime example of their cooperation.

However, Vallois believes the mobile industry is in the middle of a major transition. Revenues from sales of games on Java and BREW handsets are dropping fast, with development is increasingly moving to smartphone markets like the iPhone.

It’s an evolution Vallois says Gameloft, along with those who have shifted their focus to such markets, are in a better position to take advantage of.

‘The 40 million iPhones on the market are beginning to take effect,’ he said. ‘For us and EA, the drop is slower than for others, but it is still a real drop.’

[Via Mobile Entertainment]

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