Here’s a remarkable little statistic to perk you up this morning. Apple faithfuls have downloaded over 40 billion apps– and 20 billion of those downloads happened in 2012 alone. Talk about being drops in the ocean. Typically, we need to gaze up at the stars in order to feel so insignificant and humbled.
This latest batch of numbers, which don’t include re-downloads or updates, comes courtesy of a press release that was distributed earlier today by Apple. The report not only demonstrates the continuing lure of the App Store, but also its impressive momentum. There are now over 500 million active accounts on the digital marketplace, and over two billion apps were downloaded in December. iOS game developers have been paid more than seven billion dollars by Apple.
The App Store’s big winners include Temple Run, DragonVale, and Clash of Clans. Temple Run has been downloaded 75 million times, while freemium titles DragonVale and Clash of Clans have brought in more than $100 million combined.
‘The success of our game Temple Run in 2012 was nothing short of astonishing,’ said Imangi Studios co-founder Keith Shepherd. ‘We were simply looking to create a game that was fun and easy to play, but once it hit the App Store, the game took off. This past year, we saw more than 75 million downloads of Temple Run on iOS.’
Here’s to more prosperity and good times in 2013.