Marvel’s free-to-play fighting game Contest of Champions is a hit in more ways than one. The title has reportedly garnered over $100 million in in-app purchases since its launch.
Now, it remains to be seen how much of that $100M has gone in to stoking the freemium fires through user acquisition, advertising campaigns, and similar. Knowing how most of these games work, I’m guessing quite a bit.
Via Touch Arcade