This week, Mitt Romney’s presidential campaign released an official iPhone app called With Mitt that allows users to take a photo and add a custom frame expressing their support. However, one of the photo frames has a crucial typo: Romney’s app pledges support for “A Better Amercia.”
It’s an important warning and reminder to marketers who want to use the success and viral nature of promotional apps to their advantage– double-check your spelling. The 2012 election will be decided on bigger issues than this, but misspelling the name of the country you’re running to lead may give some voters pause.
The Romney campaign told the political news blog Talking Points Memo that they are waiting on Apple to approve of an update to the app that will fix the typo.