Sure, he won eight Gold Medals at the 2008 Beijing Olympics. Sure, he’s the best swimmer in history, a big celebrity… maybe even the greatest individual athlete on Planet Earth. But Michael Phelps didn’t mean nothin’ to us here at STP, until 505 Games announced they’re turning him into an iPhone game!
From 505’s press release:
“Michael Phelps, the most decorated Olympian of all time, and global videogame publisher, 505 Games, announced today a new partnership to develop next generation console and iPhone videogames. The first title is scheduled to release in spring 2010 and will be developed by 505 Games’ newly formed U.S. operations in Los Angeles. 505 Games also has European offices in the UK, and distribution partners around the world…
505 Games and Phelps are currently in the development stages for the first-of-its-kind videogame that may also include some of his teammates. In addition, 505 Games will donate a portion of the videogame proceeds to the Michael Phelps Foundation.
‘I am really excited to partner with 505 Games and work with them to develop a game that is reflective of my personality, lifestyle and competitive nature,’ said Phelps. ‘I believe this will be a tremendous opportunity to help continue my quest to raise the profile for the sport of swimming.'”
We don’t know for sure whether the iPhone or console offerings will be coming first, but given the 2010 release date, we’re putting our money on the console game; iPhone games don’t take that long to develop.
It’s interesting to watch iPhone gaming turn slowly, but surely, into a promotional and marketing vehicle for big stars and media properties. Tapulous has the market cornered on bands; Paramount and Warner Bros. are in on the act; even Kenny Rogers has his own suite of gambling Apps!