Nnooo’s Nic Watt sent us a press release noting that the developer’s bubble-popping puzzler Pop has received an update, and is also branching out into 99 cent territory.
The patch adds three new gameplay modes–Defend, Detonate, and Machine Gun–and it also allows gamers to play the game’s bonus rounds at leisure.
We are more interested in Pop Chill, which features the game’s untimed Chill Mode for 99 cents.
“Pop Chill is part of our plan to compete with those who are underpricing their apps on the App Store,” said Watt in the release. “We feel that US$4.99 for the full version of Pop is a very competitive price and so are not planning on reducing it. However if price is a factor for users we are going to offer cheaper versions of Pop containing one mode each. This means that you can buy all the modes for US$4.99 or one stand alone mode for a lesser price.”
It’s a shame that talented developers like Nnooo are getting caught up in the App Store’s seemingly endless race to the bottom. On the other hand, we are starting to see much more of this clever market segmentation tactic. We think that it will help superior developers win the day in the end, because they’ll be able to upsell customers that like their games on multiple versions.