Curiosity – What’s Inside the Cube Off to a Strong Start

The human race has a rough time pulling itself together in the name of cooperation, but there’s one project we simply can’t resist cooperating on: Drilling into objects in hope of reaching its warm, gooey center sooner. On November 6 Peter Molyneux launched his new game/app Curiosity — What’s Inside the Cube, a social experiment that calls on its users to band together and destroy ‘cubelets’ to reveal a picture. People have been overwhelmingly happy to do so.

Curiosity is a product of Molyneux’s new game studio, 22Cans. Players essentially scrape away millions of cubelets to gradually unveil the picture underneath– and the picture under that one– and that on — and so on. So far, it looks like the first picture is of a lava lamp from 22Cans’ studio. What’s underneath it? What’s at the very center of this Tootsie Roll Pop?

The world may know soon. Merely three days after its launch, Curiosity has been downloaded and accessed by over 555,000 users that had collectively wiped out over 190 million cubelets. Are you among them? On the other hand, it may be a while before we reach the center, because rule number 7 on the game’s information screen says the cube has an “undisclosed” number of layers.

However, it also says that “the surface image on the Cube for the last layer will make it obvious to all that it is the final layer.” Whoever breaks through the last cubelet will be sent a link to a video that explains what is inside the cube. That player may tell the world what’s inside, or keep it to him or herself. The rules warn against selling the information for monetary gain.

If we can’t band together in peace, we may as well hold hands and kick something over. If you’re curious (ha!) about the title, you can download it from iTunes here.

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