Apple Not Interested In Being In The Console Business

Apple CEO Tim Cook took the stage at the D10 conference yesterday to discuss various aspects of the company and its direction. When asked about Apple’s future in gaming, Cook stated directly that Apple was “not interested in being in the console business.”

Here’s the full quote, according to AllThingsD’s live blog of the event:

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

What that means is anyone’s guess, but I think it means that Apple will get into console gaming the same way it got into portable gaming: by making a hardware product (a revamped Apple TV, or a standalone TV) and letting developers create games for it. Ideally, Apple would also release a controller that developers could design their games around.

A souped-up Apple TV would fit Cook’s statement that he’s not interested in entering the console business, because gaming wouldn’t be the primary focus of the device. But if developers start making games for TV device, that would put Apple up against Microsoft, Sony, and Nintendo in the TV gaming space, just like the iPhone and iPad have put Apple in the handheld gaming space.

What do you think? Take our poll and leave a comment below to let us know.

[Via AllThingsD]

Apple TV

Recent Stories