There’s no denying that plenty of folk openly speculated as to whether the now infamous iPhone leak was one of those accidentally-on-purpose tricks to drum up support for the forthcoming handset refresh.
A little bit of pre-release hype never did a product any harm, did it?
Well, Apple would beg to differ. The giant has gone on to claim that the leaked “fourth generation” model— which ended up in the hands of Gizmodo– has caused sales of the existing iPhone 3GS to slide. Dramatically.
As reported by ComputerWorld, Apple– through lawyer George Riley– believes the press coverage the prototype was awarded has been ‘immensely damaging’ to iPhone sales and represents a ‘huge’ loss for the firm.
“By publishing details about the phone and its features, sales of current Apple products are hurt wherein people that [sic] would have otherwise purchased a currently existing Apple product would wait for the next item to be released, thereby hurting overall sales and negatively effecting [sic] Apple’s earnings,” said Riley.
Such a statement completely goes against what the conspiracy theorists have been suggesting, but given that we’ve almost been trained to expect a new handset every summer, chances are sales would have begun to drop off by now anyway.