When the Angry Birds movie arrives in 2016, it will not be delivered by slingshot. Distribution is being handled by Sony Pictures Entertainment, and it will be an earthbound procedure. However, when the movie is released, you can load your body into a catapult and fling yourself to the theatre. That is acceptable.
Initial details about the Angry Birds movie arrived in 2012. We already know that Rovio is closely involved, the film’s visuals will be computer-rendered, and two of the producers on board include David Maisel (Iron Man) and John Cohen (Despicable Me). Little is known about the plot at this point: We’re going to go on a limb and say it involves peeved fowl.
The partnership between Sony and Rovio was announced earlier today. According to Rovio CEO Mikael Hed, “Sony impressed us with their great attitude, determination, and professionalism. They convinced us that we have found the right partners and team to help us market and distribute our first motion picture. Michael [Lynton], Amy [Pascal], Jeff Blake, Sony’s marketing and distribution head, and their teams will be the best possible collaborators as we get set to take our franchise to the next level.”
Michael Lynton, the Chairman & CEO of Sony Pictures Entertainment, and Amy Pascal, the Co-chairman of Sony Pictures Entertainment, added, “Every studio in town would love to add Angry Birds to their slate. There are few titles out there that bring this kind of excitement, brand awareness and built-in audience to the table. We’re thrilled to be distributing this film and we hope this is just the beginning of what will be a long relationship with Rovio as we look for ways to work on future projects together.”
The movie is scheduled to arrive in Summer 2016. The question is, will Angry Birds still be a powerhouse franchise by then, or will overexposure have stir-fried them into non-relevance?