Activision and Flurry Team Up to Build Publishing Brand for Indie iOS and Android Devs

Let’s experiment with words that don’t go together. ‘Square’ and ‘Ball.’ ‘Moist’ and ‘Desert.’ ‘Activision’ and ‘Indie games.’ Wait, hold onto that last coupling. Earlier today, Activision distributed a press release stating that the company has partnered up with Flurry Inc. to help bring more independent games to iOS and Android.

Activision will be working with Flurry, a mobile analytics company, to build a new publishing brand named ‘Activision Mobile Publishing.’ The platform aims to combine Activision’s industry experience with Flurry’s advertising power in order to give indie developers the support and customer base that they need for their games.

Activision also stresses that indie devs will retain the intellectual property rights associated with any games they publish under the Activision Mobile Publishing brand.

“A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution,” Eric Hirshberg, CEO of Activision Publishing, stated in the press release. “Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it.”

“We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today,’ added Simon Khalaf, President and CEO of Flurry. ‘Activision’s ability to support indie developer innovation, paired with Flurry’s ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games.”

At first blush, it’s nice to see publishers support the little guy. After all, there was a time when Activision was the little guy: the company struggled with Atari when the 2600 was a behemoth and Atari wasn’t fairly compensating or even acknowledging its developers.

That was a long time ago, though, and Activision is, well, a little bigger than it once was. Will Activision offer enough incentives to get indies on board, and will indies find reason to embrace the industry’s biggest publisher as a friend?

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